Experience Bayreuth, Germany’s Big Beer Culture

2016 07 MBEW Ausenaufnahmen Liebesbier und Biererlebniswelt Michael Bauer 2
Breweries, such as Maisel’s Beer Adventure World, draw many to Bayreuth, Germany. Photos courtesy of Brauerei Maisel

Bayreuth: The Region of Germany with the World Record Number of Breweries per inhabitant

Bayreuth is located in the heart of Upper Franconia, Germany, a region where there is the highest density of breweries per inhabitant in the world.

Dampfmaschine2 c Brauerei Maisel
Historic steam engine at Maisel’s Beer Adventure World

Surrounded by beautiful landscapes and sceneries, Bayreuth once counted well over one hundred beer brewers and a high number of breweries. Today, you can experience brewing history and brewing culture in the city in many different ways. Composer Richard Wagner found not only his home but also his love for beer in Bayreuth.

Maisel’s Beer Adventure

Oak Beer Barrels at Maisel Friends Brewery c Brauerei Maisel
Oak Beer Barrels at Maisel Friends Brewery

Visitors to Maisel’s Beer Adventure World get to see what makes craft brewing so fascinating: Brewery Maisel’s historic building is home to this 4,500m² gem where you will experience the world of beer – the Bier-Erlebnis-Welt – with all your senses.

\You will gain insights into the traditional Franconian art of brewing and learn why Upper Franconia is called the “Bier- und Genussregion Oberfranken” for its specialty beers and culinary delights.

The Beer Adventure World brings together the tradition of Franconian beer culture and state-of-the-art brewing technology, historical buildings, and modern flair as well as lots of fascinating information and plenty of opportunities to experience and enjoy beer.

Housed in the historic building of the Maisel Brewery, visitors to the Maisel & Friends Brauwerkstatt – a brewing laboratory with a 25 hectoliter brewhouse – can watch master brewers make beer and experience first hand the craft brewing process from the malt mill and brewhouse to the fermenting cellar and wood barrel aging.

Brewery Museum

Maisel and Friends Session cBrauerei Maisel Bayreuth
A selection of beers you can enjoy at a Maisel and Friends Session

The Brewery Museum with its historic brick façade provides insight into the history of brewing culture.

Everything still works as if the brewers and coopers had just taken their lunch break: the machine house, brewhouse, hops room, and cool ships.

The Maisel’s Brewery Museum already earned a spot in the Guinness Book of Records for being the most diverse beer museum.

Other highlights include two large cabinet vaults showcasing over 5,500 beer glasses and mugs, the 400 rare enamel signs from different breweries and brands of beer as well as an impressive collection of coasters.

At the end of the roughly 60-minute tour, you can taste Franconian craft brewing at its finest in the adjacent Liebesbier pub and restaurant. Guests are seated right in the heart of the brewery where they can watch the master brewers practice their art. 21 different beers on tap and more than 100 bottled beers testify to the true love for beer as well as the innovation and pioneering spirit of Franconia.

Tastingboard
Tastingboard at Maisel’s Beer Adventure World

Information about tours:

  • Guided tours of the Maisel’s Beer Adventure World for individual guests daily at 2 pm and 6 pm in German.
  • Daily individual tours with an audioguide.
  • Guided tours for groups in English any time of the day, evenings included.
  • After the 60 minute tour, visitors enjoy a fresh Maisel’s Weisse in the adjoining pub and restaurant.
  • Admission tickets for guided tours € 12.00 for adults and € 9.00 for guests from six to 18 years. Children under the age of six are free.
  • Admission tickets for audioguide tours € 10.00 for adults and € 8.00 for guests from six to 18 years. Children under the age of six are free.
  • Beer connoisseurs will find a big variety of souvenirs and articles in the Maisel’s Shop.
  • The “Liebesbier” pub and restaurant offers an extensive selection of beers and a varied menu.
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The Liebesbier Restaurant & Bar also offers delicious dining choices, such as burgers, to pair with your beer.

Maisel’s Bier-Erlebnis-Welt
Andreas-Maisel-Weg 1
95445 Bayreuth
Phone: +49 (0)921 / 401-234
www.biererlebniswelt.de

info@biererlebniswelt.de

Bayreuth’s Catacombs

The Bayreuth Catacombs are located only a few steps from Maisel´s Beer Adventure World. Steep steps lead down into cool cellars, which were used between the 16 and 19 centuries in the sandstone under the brewery. Here, beer was stored and matured.

The Catacombs had many other uses over the years.

For example, they were used as shelters or an emergency hospital during the Second World War. Visitors experience a sometimes-bizarre panopticon with a mixture of brewing, culture, and city history in the catacombs. The guided tour ends in the ‘Bräustüberl’ of Bayreuther Bierbrauerei AG with a refreshing ‘Aktien Zwick’l-Beer’.

Maisels Weisse im Biergarten 2 cBrauerei Gebr Maisel
Beer gardens are a popular attraction for tourists and locals alike in Bayreuth.

The Bayreuther BierTour offers a summary of Bayreuth Beer History and Franconian culinary delights.

It includes a city tour, a typical Bratwurst meal at ‘Oskar, Wirtshaus am Marktplatz’, entrance fees to the Maisel´s Beer Adventure World and the Catacombs of the Bayreuther Bierbrauerei AG.

The tour ends with a traditional Franconian snack at the Herzogkeller, the town’s largest and probably most beautiful beer garden.

All places are within walking distance and the Bayreuther BierTour can also be done on different days during the summer season.

Further Information:

Tourist Information, Opernstraße 22,
95444 Bayreuth. Tel. +49 (0)921/885 88,

info@bayreuth-tourismus.de

www.bayreuth-tourismus.de

www.biererlebniswelt.de

GoNOMAD Travel

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