Why Spend Money on Influencer Marketing? Results!

Print Friendly, PDF & Email

Why Advertise on GoNOMAD?

Because  Influencer Marketing Pays $6.50 for Every Dollar Spent


By Patrick Coffee

Everyone in PR and digital marketing understands the importance of influencer-driven campaigns, but a couple of recent research pieces reinforce its power.

Earlier this month, a survey from digital agency Burst Media found that influencer campaigns earn “$6.85 in earned media value for every $1.00 of paid media,” which is impressive enough on its own.

A second survey, released this week by Minnesota-based Tomoson, goes even further in finding that marketers themselves are very “bullish” on the influencer space.

A couple of weeks ago, Matthew Myers of Tidal Labs told us that the biggest challenge with the current influencer model is scale, and at least 59 percent of Tomoson respondents want to remedy that problem with more money:

The parties involved also called influencer marketing work every bit as cost-effective as email…and we all know how dated email campaigns can be.

One of the reasons for the spending increase is that most marketers (51 percent) say influencer campaigns result in “better” customers. They also largely agree on the most effective platforms:

This is all good news for PR firms that specialize in what Burst Media calls “the modern [version of] word-of-mouth.” As Stefania Pomponi of Clever Girls recently told us, “we can put dozens or hundreds of influencers on a campaign, and individual numbers aren’t as important as the aggregate” — and research repeatedly shows that this aggregate can mean great returns for clients.

GoNOMAD offers content marketing influencer campaigns with partner sites, Perceptive Travel and Traveling Mom through our 360TravelNetwork. We work with the largest car rental company in the world and the largest insurance company,  and many medium to large tour operators providing content marketing campaigns. We tailor the campaign to meet your objectives, and we believe this will someday be the most robust and biggest spend of all kinds of advertising. Let’s see what we can do for you!

FIND OUT MORE at the 360TravelNetwork website.

Go back to our Advertising page

Contact Max Hartshorne to discuss a campaign, or call us at 413-624-6640