. The meta tag we found was . Travel Tales From India

Wednesday, September 30, 2009

Innocent Drinks, UK

Innocent Drink, Smoothies, UK

When we reached Heathrow (May, 2009) we were dazed as usual. We also had a bus to catch in a hurry so that we could arrive at Oxford, say before 10.00 at night. Since our accommodation was a little out of the city in Oxford, it was advisable that we picked up something to eat from the airport itself. I picked up some grilled sandwich like stuff and then I saw it.

Innocent Drink Smoothies! Even without ever having tasted one before I knew so much about them! How? They were the company assigned for an assessment to one of my first year classes at my previous job. And when you have to teach something to first years you invariably end up researching it more than when it is a senior class. One of the classic questions was, "Can we quote from their blog?" In academics we discourage students to quote from 'dubious' internet sources, but then a company blog is OK, if the information is relevant. I am sure more confusion at their end and some teeth grinding, "What does she wants after all?" So many weeks of discussion about a company whose product I was not at all familiar with nor were my students. For example, the story of the launch of the Innocent Drinks Company.

I had to taste one for sure then when I saw it and of course click a picture. I am so surprised at the things that I have thrown at the table along with the drink.

The taste? It was quite OK though a little different than the fruit drinks we are used to in India. I wonder if we have anything like Smoothies in India?

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Friday, July 31, 2009

Robert V Kozinets on Academic Publishing

I was reading the blog of Professor Robert V Kozinets. He was talking about one of his papers that I have found very useful in my work. It is called The Field Behind the Screen: Using Netnography for Marketing Research in Online Communities. If you google for it on scholar you will find it has been cited 268 times.

In fact, I would say reading it and implementing it in my own work has saved me a few blushes for which I am eternally grateful.


He has written about the story of the making the paper to the print. The story unfolds in a series of posts. But you can easily navigate to other entries if you are interested.
I had worked and poured my heart into my revision of the JMR manuscript and had sent it back to Russ Winer by the deadline, my mind filled with hope and optimism about the possibility of publishing in JMR.

It was the end of summer, and the weather in Chicago was still quite warm. But the response I got from the Editor and Reviewers at JMR stopped me cold and chilled me through. The manuscript was still alive, but it was being eaten alive. Enduring a slow death, its fate was hanging by an extremely thin thread. It was bad news, much worse than before.
I still cannot believe it. At the same time it is a great boost to people like me who have only published in lower ranked journals.

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Monday, July 27, 2009

The Other Kind of Travel Writing that I Do!

Wednesday, April 08, 2009

One Live Update From IIM Lucknow

I am through with my paper presentation and that is always a relief. I did manage to generate a little bit of discussion where I said people on the messageboard report that Agra City is not attractive at all even though the Taj Mahal is fabulous. Well the quote that I was using was a little stronger but the message was the same. Created some offense to some people.

Have to be more careful how to phrase these findings. There was a debate on my methodology and in India it still feels that if you have not done a quantitative research you have not done research at all! I was a little surprised with that. In the evening I was checking with a senior academician about what should I do differently next time and he said, "You are doing fine." That was quite enouraging.

But the worst of all is I have a badly upset stomach and I can hardly eat anything. After writing this, I am wondering who will read this at home and get worried but then I am taking my chances. So, I am dead tired by now. See you all.

Will catch up with all the comments when I come back. Thanks for them a lot, they are a real morale booster.

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Wednesday, April 01, 2009

Won Champagne but Traded it for ...

I got lucky in a draw at Methodspace (the Sage Message Board for Research), they had announced a competition forum where one could discuss their preferred research methodology. The message board is in its initial phase and there were just two entries for March and I won the champagne bottle.

But I traded it for this.

The good folks at Sage agreed for the switch and even asked me to pick up another title as this one is still to be published. I told them I would prefer to wait. And they have agreed. Seems to be my lucky day.

Books any day over Champagne

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Friday, March 20, 2009

Getting to see an Academic Paper in Print

One of my papers finally got published in a journal. I find this paper special because it is my first journal article based on use of message board data (I used both Indiamike and Thorn Tree). The abstract of the journal is available online. The argument goes something like this-
With consumers sharing both positive and negative aspects of a destination online, destination marketing organizations will increasingly find their “picture postcard” images being contested.

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Saturday, February 28, 2009

On Twitter

I recently started using Twitter. I got interested after I read Max repeatedly talking about it on his blog. Given my fascination for all things online how long could I resist it?

Then I got a Tweet about Methodspace, a research methods community space (in Beta) by SAGE and at a conceptual I just love the idea.

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Wednesday, January 07, 2009

Enron Comes Home through Satyam

Just came back from a class the read that in the Satyam Computer's balance sheet of 5361 crore , 5040 crore is fictitious money and and accrued interest of 376 crore is non-existent! Some accounting I must say. I hear you say something about having auditors? Well PricewaterhouseCoopers are said to be the auditors of this Satyam Fraud.

Here is what I read at the Economic Times-
Raju’s letter to the company board revealed a fraud of unprecedented proportions. He states that Satyam’s balance sheet as on Sep 30, 2008, carries an inflated (non-existent)cash and bank balances of Rs 5,040 crore (as against Rs 5,361 reflected in the books).

Further, it carries an accrued interest of Rs 376 crore which is non-existent. The books carry an understated liability of Rs 1,230 crore on account of funds arranged by Raju, and an over stated debtors position of Rs 490 crore (as against Rs 2,651 crore in the books).

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Monday, December 08, 2008

Not at Office!


Work, Work and Work

This is how my work table looks like these days. So, I dragged myself out of the bed in the morning (I hate Monday mornings and I wake up like a dead wish) got ready and turned the key in the car. It sputtered and coughed but refused to start. The place I live in Gurgaon has almost no public transport! Had to call office to say I would not come today! I hardly ever do it. It feels so strange to sit at home on a Monday morning when I have so much work piled up. The car has gone for repair, apparently the battery is dead.

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Monday, October 13, 2008

Nobel Prize for Paul Krugman

Professor Paul Krugman won the Nobel Prize for Economics for 2008. I have been a huge fan of his writing at the New York Times which I have been following religiously for the last few months since the world financial markets went into a turmoil. I remember Professor Krugman arguing quite sometime back, in fact in 2005, that there is a huge housing bubble in the US market. I remember I had read it in 2005 itself and I was quite skeptical. But I remembered this piece when prices actually started tumbling down.

I was wondering a few days back that what happens if you have kind of acumen (knowlwdge, skills) to understand the economy with which Professor Krugman writes. Now I know the answer, why you may end up getting a Nobel Prize!

On his blog he has written just one line about the Economics 2008 Nobel Prize and of course they had to close comments after a while!

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Monday, July 14, 2008

Off Topic- Branding Again

I was digging a 1966 reference in Harvard Business Review (HBR), don't ask me why! But one good thing came out of it. I stumbled upon Theodore Levitt's 1966 article 'Branding on Trial.'

I said before that these days I am reading a lot on branding and I am one of those who thinks 'good life' is exactly the opposite of what the brands try to portray! If someone asks me to spend a lot of money in order to have a good life, I immediately become suspicious.

But then one idea that I read in the' Branding on Trial' article in HBR by Theodore Levitt really made me pause!

He talks about Russia in the 1960s. Several factories made 17 inch TV sets and all were identical. By their buying experience, the pulic came to understand that one company made leomns (seriously defective products). Now there are no identifying marks and the public in general was forced to buy less 17 inch TVs. Later factory names were put on the sets to help labor officers identify offending factories and not for common public. But the public used the same information and soon the factory that made defective products saw its sales drop (Levitt, 1966).

Now when I think of it, I think I will prefer to live with branding (and consumer reviews on the internet) rather than identical products with nothing to differentiate among them!

Reference
Levitt, T. (1966) 'Branding on trial,' Harvard Business Review, 44:2, 21–33.

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Monday, February 04, 2008

I have Been Wondering!

For quite sometime now, I have been wondering if I should mix some of my academic stuff on this blog. You see, I have started using data from travel Internet Message Boards for academic purposes. And it has been a fascinating exercise. I mean I get to spend time on the internet reading about travel and do some research too! I think I will write more on this.

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Saturday, October 01, 2005

Third Time Lucky (Warning! This is a Long Post)

I walk into the examination hall and the students pay no attention. They keep on shouting on top of their voices. I somehow manage to get heard, and ask for order. They reluctantly lower their voices. I ask them to remove all the reading materials so that I can give them the question and answer sheets. This is a closed book mid semester exam. They remove a few things. Whatever they do not, I throw it in a heap. Five minutes into the exam, I find book pages and other notes with a student and I have to almost physically fight to take it away. The student taunts “Ma’am you know nothing is going to happen to us. What is the point?” Inwardly, I wonder, what the point is but with a brave face I tell him (or on many other occasions it was her) “You cannot do it if I am standing in the class. It does not matter to me, whatever is going to happen later.”

Sounds like a scene from a bad Bollywood movie? Well, this was my first job in a private management institute. No, it was not in a small city or in an obscure college. The place ranks at number 15 or thereafter in many so called reputed magazine surveys in India. It also claims (and so do many others) to be the top most business school established after 1990.

I was just out of my Ph.D. where I saw my instructors teaching for 6 to 8 hours a week and many had a passion for research that I also caught to some extent. Just before joining this job I had given an interview in a European university for postdoctoral fellow position. It did not work out for various reasons, but one main reason was that the country had absurd visa laws for the spouse and we had already spent almost two years apart during my Ph.D. We did not want to prolong this separation.

Hence, I joined the place that was/is ranked around 15th in the country. After a few days of joining the Program Director asked me to submit his check in the bank on campus! Two months down the line the HOD one day wanted some help with Microsoft word. She was facing a tight deadline and I offered to type it for her. From then on I became her typist. I wish they would have included these duties in my offer letter and job description!

The students used to pay a hefty fee, and were actively encouraged to misbehave. They could yell, kick on the doors if they were late and left out. Talking during the lectures was usual and lest of the offenses. I still remember the days when I used to come back and sit on the floor (I love doing this) and stare at the walls. My husband would cook food for both of us (my nephews had not joined us then) almost everyday. In fact, I should say everyday.

The management had the philosophy that ‘the students pay the fees, we give the degree and teachers are decoration pieces.’ If anyone tried to raise the issues, he or she was made to feel incompetent and many heavy weights like Program Director, HOD, etc. would act as if it was that particular individual only who was facing problems. I lasted there one semester and then we moved to a neighboring town as my husband changed his job.

I took a transfer to another of their business schools in the new town. It was better than the first but here I was required to teach 4 different courses in a semester and a total of 16 hours a week. And for the same position my salary somehow got reduced by 4000 rupees and they forgot to mention this fact before I joined them. I lasted two months here. But my students were better than the previous institute here.

My second job was at an engineering college where I used to teach Economics and Management (compulsory papers in even and odd semesters). Most of the students here came through state level engineering exams and were serious about their studies. When I left, they gave me a coffee mug that says ‘world’s greatest teacher.’ I enjoyed teaching them a lot. But I was forced to leave it after a year and a half. Why?

One Good Thing in this Horror Story: The Cup My Stuents Gave When I was Leaving the Engineering College

I used to teach 20 hours a week at this place in a five day week. We had staff room style sitting arrangement with no PC. I asked the management again and again that they hired me after looking at my CV and I have a few publications to my credit. How do they expect me to continue my research work?

They once held a meeting of the so called research committee, where the director (retired IIT Delhi faculty) asked us to do research. I asked them if they are willing to provide me a PC, as after teaching 20 classes a week, I need a PC on my desk rather than running to the common lab where the computers take 20 minutes to boot. They agreed in the meeting probably to save face. But later the so called dean (retired IIT KGP faculty) called me to his office, and told me that a computer costs 40,000 rupees and do I even knew to open and close a computer and asked me to demonstrate ‘how to close a window’ on his 1988 model laptop!

I was so taken aback that I could not even shout at him. After coming out, I locked myself and cried in the washroom and later raised a stink. I shouted at the management and told them I would never ever use a computer given by them. That is how I bought my laptop. But still I had good students here.

Push came to a shove on a particularly tiring day. I must have taken four classes that day and I was supposed to substitute someone at a short notice. I do not know why, maybe because the teacher gave the students a lot of rope, the students gave me hell.

The substitution system was so weird that I had gone to Physics and Chemistry classes too, and basically let students do whatever they wanted (the management understood the problem but still wanted to play this sham), as I do not know any Physics or Chemistry. I again shouted at the management and told them what I thought of taking Physics substitution classes. Things got heated and I threatened to leave. I was meaning it. The management fellow also got heated and said maybe I should. It was the last day of the month and I told him he could keep my salary in lieu of one month notice and I would not come from tomorrow. When he saw that I am serious he backed out and I stayed that day. But my search for a new job had begun.

What I wrote above are just a few samples. There were so many incidents, apart from what I wrote here. I can now understand why some books talk about toxic organizational environments.

Thankfully, though I still teach in a private institute, I teach only 6 hours a week and at this place research is appreciated and there is an atmosphere of academics. How I got this job? That is a story for another day.

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Sunday, September 18, 2005

I Stumbled!

When I started working in the higher education sector in India, it turned out to be a real eye opener for me. When I was studying, I either went to better places or our generation was a bit more tractable. When I started teaching, I found the first two places completely impossible. This period of gloom lasted around two years. But I will write about that some other day. I will write about one good thing that came out of it.

My husband and I have always been fond of traveling but before I was really thrown into bad jobs, traveling for me was a nice change. But now it has become a religion. In between the breaks both my husband and I, dream about the vacations we are going to take later!


Our Trek through Har-Ki-Doon, Uttrakhand

It also happened that during my bad jobs I had zero opportunity to do research. I used to feel very restless then. It was then I started trying to write either in magazines or for websites. I started with the Indian ones and most of the time I never even got replies for my queries or unsolicited manuscripts. If I sent them by post after 2 to 3 months I would get a reject card! Even with the foreign publications it usually was no reply.

Our Recent Trip to Leh

Then one day when I was browsing the net, somewhere I saw a bunch of travel websites. One of them was http://www.gonomad.com/.

If you take a look at my post:

It is a watered down version of what I sent to GoNOMAD.com. And to my surprise I got a reply from them within three hours! Of course they rejected it. But getting a reply that fast itself was so reassuring, after all someone was reading whatever I was trying to write.

That got me hooked, and sometime later I sent them another story (on Goa) and this time I did not get an immediate reply. That raised my hopes. I thought, if they had to reject it they would have done it immediately. Later, I got a mail where they asked me for photographs related to the story. That raised my hopes still higher. Finally, that story came on their website after nearly three months and the check came one month later after the publication. In India the foreign currency checks take more than 15 days to get cashed, and I have still not seen the money in my account. But, it has turned out to be such a thrilling experience. The story on Goa can be found at:

http://www.gonomad.com/alternatives/0508/goa.html

After this, I tried searching for other sites that pay, and though I found a few that do, but so many that do not. I tried very hard to find another website where I could send my other two stories but after my initial search proving so fruitless, I got lazy. I again sent them my two stories and they again have asked for the photos after a long time!

Before I sign off, some of the best stories that I found on GoNOMAD are listed below:

Photography Tips:

To Drive or to be Driven?

On Paris

I may continue writing travel stories and looking for avenues to publish them or I may get busy with my job, but either way I am going to remember GoNOMAD for giving me the first avenue for my stories.

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