. The meta tag we found was . Travel Tales From India

Thursday, November 12, 2009

Off Topic- Signature Lines

I have come across many a times in people's signature lines- Sent via Blackberry by --- and I often wondered why someone would like to attach that in a signature. Looks like some people for sure wish to remove it.

Then I saw this line in an email exchange with Professor Robert V. Kozinets.
Sent from my space station. By laser beam. Honest.
Now that is something!

(I have quoted his signature line on the blog with his permission)

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Tuesday, August 04, 2009

Off Topic- Old NYT Article on Siemens and Bribery

Read an interesting New York Times (2008) about Siemens and its involvement in Bribery across the globe.

To understand how Siemens, one of the world’s biggest companies, last week ended up paying $1.6 billion in the largest fine for bribery in modern corporate history, it’s worth delving into Mr. Siekaczek’s unusual journey.

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Saturday, February 28, 2009

On Twitter

I recently started using Twitter. I got interested after I read Max repeatedly talking about it on his blog. Given my fascination for all things online how long could I resist it?

Then I got a Tweet about Methodspace, a research methods community space (in Beta) by SAGE and at a conceptual I just love the idea.

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Wednesday, January 07, 2009

Enron Comes Home through Satyam

Just came back from a class the read that in the Satyam Computer's balance sheet of 5361 crore , 5040 crore is fictitious money and and accrued interest of 376 crore is non-existent! Some accounting I must say. I hear you say something about having auditors? Well PricewaterhouseCoopers are said to be the auditors of this Satyam Fraud.

Here is what I read at the Economic Times-
Raju’s letter to the company board revealed a fraud of unprecedented proportions. He states that Satyam’s balance sheet as on Sep 30, 2008, carries an inflated (non-existent)cash and bank balances of Rs 5,040 crore (as against Rs 5,361 reflected in the books).

Further, it carries an accrued interest of Rs 376 crore which is non-existent. The books carry an understated liability of Rs 1,230 crore on account of funds arranged by Raju, and an over stated debtors position of Rs 490 crore (as against Rs 2,651 crore in the books).

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Monday, December 29, 2008

Two Yellow Cards

I was talking to my younger nephew yesterday (Brat 2) and I could hear the excitment in his voice so clearly even across many thousand miles on the phone. Along with many friends, they had organized a local football tournament for under 16 and under 12 age group and they had over 100 people participating (that would be around 10 teams of 11 players).

He apparently officiated three matches and showed two yellow cards! You should have heard the glee in his voice over giving the yellow cards!

On a different note, Sesha and I have been playing Badminton (a game where I have found it difficult to take a game off him, but in TT it is the other way round) and I managed to win two out of three games from him! Both of us are surprised. Have to bug him to do more exercises daily.

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Monday, November 24, 2008

Feed them to Crocodiles- Swiss Sentiments about UBS

For a long time I have resisted the urge to link to articles related to the financial meltdown though I have been following it to the best of my ability. But the reaction of the Swiss investors to the UBS debacle as reported in BBC is just too good to pass. Among other things, one investor offered sausages to the UBS chairman in the meeting! A poster declares them to be United Bandits of Switzerland (UBS). And this is not all, there are many more nuggets in the article.

Well, those responsible were plain to see - a phalanx of UBS chief executives in expensive suits, on a raised dais, bathed in spotlights. It was not the best public relations image.

The Swiss know that UBS bosses earned among the highest salaries in Europe. Added to that were huge bonuses which they continued to award themselves even as the financial crisis unfolded.

I think there is more irony than humor and like everyone I am also wondering, when will all this end. I would also be very curious to see if there is a fundamental change in the executive salary structure by the time this crisis has played itself out.

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Monday, November 03, 2008

Construction in Gurgaon

Construction in Gurgaon

I have putting my camera phone to use. This is a construction site in Gurgaon. In spite of the Hard Hat sign there were so many people down there without a hat of any kind.

A few days back we were having a discussion on Indiamike that has some relevance here. Haylo, an Indiamike member who works as a highway engineer made the following remark (emphasis mine) in context of cars being driven on the wrong side of the road-
"I have to say that as a highway engineer who is used to working to the constraints of Chapter 8*, the way that highway maintenance is handled in India, and the potential for resultant chaos and worse totally horrifies me. As for the things I've seen on construction sites, don't get me started, I've closed down sites for far less back home! *shudder*

*Chapter 8 of the UK Traffic Signs Manual, a HUGE set of regulations covering every aspect of safety at roadworks. Put it this way, insomnia is never a problem in my house..!"

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Monday, October 13, 2008

Nobel Prize for Paul Krugman

Professor Paul Krugman won the Nobel Prize for Economics for 2008. I have been a huge fan of his writing at the New York Times which I have been following religiously for the last few months since the world financial markets went into a turmoil. I remember Professor Krugman arguing quite sometime back, in fact in 2005, that there is a huge housing bubble in the US market. I remember I had read it in 2005 itself and I was quite skeptical. But I remembered this piece when prices actually started tumbling down.

I was wondering a few days back that what happens if you have kind of acumen (knowlwdge, skills) to understand the economy with which Professor Krugman writes. Now I know the answer, why you may end up getting a Nobel Prize!

On his blog he has written just one line about the Economics 2008 Nobel Prize and of course they had to close comments after a while!

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Saturday, October 04, 2008

The Book Tag

Since I ran away from the last tag, I thought I would pick up a tag by Emma that I could not complete and it was months ago. And this time it is about books. The list of the books is long and I have read much less than what I would ideally like to read! But then I am going to do it even if I can tick just ten of the list of 106!

I am supposed to bold the ones that I have read, underline the ones I have read in school, italicise the ones I have started but didn't finish. I am surprised that 'The Lord of the Rings' is not included in the list. It is one of my absolute favorites.
  1. Jonathan Strange & Mr Norrell
  2. Anna Karenina
  3. Crime and Punishment
  4. Catch-22
  5. One Hundred Years of Solitude- Don't know why but I could never finish this one.
  6. Wuthering Heights
  7. The Silmarillion
  8. Life of Pi: a novel
  9. The Name of the Rose D
  10. Don Quixote
  11. Moby Dick
  12. Ulysses
  13. Madame Bovary
  14. The Odyssey
  15. Pride and Prejudice
  16. Jane Eyre
  17. The Tale of Two Cities
  18. The Brothers Karamazov
  19. Guns, Germs and Steel - I am reading this now so I guess this could be bold.
  20. War and Peace
  21. Vanity Fair
  22. The Time Traveler's Wife
  23. The Iliad
  24. Emma
  25. The Blind Assasin
  26. The Kite Runner
  27. Mrs. Dalloway
  28. Great Expectations
  29. American Gods
  30. A Heartbreaking Work of Staggering Genius
  31. Atlas Shrugged
  32. Reading Lolita in Tehran: A Memoir in Books
  33. Memoirs of a Geisha
  34. Middlesex
  35. Quicksilver
  36. Wicked: The Life and Times of the Wicked Witch of the West
  37. The Canterbury Tales
  38. The Historian: A Novel
  39. A Portrait of the Artist as a Young Man
  40. Love in the Time of Cholera
  41. Brave New World
  42. The Fountainhead
  43. Foucault's Pendulum
  44. Middlemarch
  45. Frankenstein
  46. The Count of Monte Cristo
  47. Dracula
  48. A Clockwork Orange
  49. Anansi Boys
  50. The Once and Future King
  51. The Grapes of Wrath
  52. The Poisonwood Bible
  53. 1984
  54. Angels and Demons
  55. Inferno
  56. The Satanic Verses
  57. Sense and Sensibility
  58. The Picture of Dorian Gray
  59. Mansfield Park
  60. One Flew Over the Cuckoo's Nest- Loved this one
  61. To the Lighthouse
  62. Tess of the D'Urbervilles
  63. Oliver Twist
  64. Gulliver's Travels
  65. Les Miserables
  66. The Correction
  67. The Amazing Adventures of Kavalier and Clay
  68. The Curious Incident of the Dog in the Night-Time
  69. Dune
  70. The Prince
  71. The Sound and the Fury
  72. Angela's Ashes: A Memoir
  73. The God of Small Things
  74. A People's History of the United States: 1492-present
  75. Cryptonomicon
  76. Neverwhere
  77. A Confederacy of Dunces
  78. A Short History of Nearly Everything
  79. Dubliners
  80. The Unbearable Lightness of Being
  81. Beloved
  82. Slaughter House- five
  83. The Scarlett Letter
  84. Eats, Shoots and Leaves
  85. The Mists of Avalon
  86. Oryx and Crake
  87. Collapse: How Societies Choose to Fail or Succeed
  88. Cloud Atlas
  89. The Confusion
  90. Lolita
  91. Persuasion
  92. Northanger Abbey
  93. The Catcher in the Rye
  94. On the Road
  95. The Hunchback of Nortre Dame
  96. Freakonomics
  97. Zen and the Art of Motorcycle Maintenance: An Enquiry into Values
  98. The Aeneid
  99. Watership Down
  100. Gravity's Rainbow
  101. The Hobbit- Another of my absolute favoriyes.
  102. In Cold Blood: A True Account of a Multiple Murder and its Consequences
  103. White Teeth
  104. Treasure Island
  105. David Copperfield
  106. The Three Musketeers
One person that I know and how reads a lot is Steve of Gonomad. I wonder if he will pick up this tag.

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Friday, October 03, 2008

Running Scared of the Bare your Soul Tag

Emma tagged me with the 'Bare your Soul' tag questions. Hmm, I am running for cover. Here is why!

1. If your lover betrayed you, what will your reaction be?

6. Which is more blessed - loving someone or being loved by someone?

9. If you would like to act with someone who will it be? Your GF/BF or an actor/actresses?

17. If you fall in love with two people simultaneously, who would you pick?

Hope you would not blame me for running sacred. Give me to yap about travel any day! But any souls out there who feel like doing the Bare your Soul tag, just see Emma's post.

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Friday, August 22, 2008

The Perils of not having Access to TV!

The bout between Vijendra and Emilio Correa is about to begin and I can't watch it. I will be updating the Beijing Olympics' Official Website to see the results. As of now the previous bout is running. And on papers Correa looks stronger, he is the Pan American champion for the year 2005 and 2008 and was third in the world championship in 2005.

Vijendra on the other hand 17th in Athens 2004, 17th in World Championship in 2007 and 2nd in Asian Championship in 2007 (all data for both the players comes from their biographies on the Beijing Olympics site, link in the first line of the post).

But then that is just on papers. Who knows, what will actually happen today!

Ah, the bout has started and I can't know the scores, maybe I should call home!

Oh well, the young lad lost 5:8. I hope there would be at least two more Olympics for him and congratulations on another Bronze.

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Thursday, August 21, 2008

More on Bhiwani Boxing Club and Sushil Kumar

I discovered via Sen's Spot this wonderful BBC article on BBC (Bhiwani Boxing Club) and Vijendra Kumar. The video in the BBC article is worth watching, it gives the glimpse of the coach Jagdish Singh at Bhiwani Boxing Club (BBC) and a view of the facilities. I came to know via the article that Vijendra has already done modeling for magazines! No wonder all of us thought he is good looking. Here is what Vijendra said in the BBC article-

Although he is a boxing champion, Vijender Kumar is an oddity in India, a virtual one-sport country where cricket is religion.

The son of a bus driver who worked overtime to pay for his coaching, Vijender is India's unsung champion boxer.

"My blood boils when everybody goes gaga over cricket", says the 22-year-old, one of five boxers in India's modest Olympics contingent to Beijing this summer.

And then Indian Express reported this about Sushil Kumar's training quarters.
Squeezed into tiny rooms at the stadium’s residential facility, with rats, cockroaches and cobwebs for company, the conditions are not really conducive to breed a champion. But for these men, it’s just a way of life.
...
Even at NIS, Patiala, where India’s Beijing-bound wrestlers were training, the conditions had been difficult. Before they left for the Olympics, the wrestlers had told The Indian Express that the “callous attitude of the Sports Authority of India (SAI) administration could seriously hamper India’s medal prospects”. “Right from filling water-coolers to sweating it out in wrestling halls with not even air-cooling facilities, it was tough for them,” said a local wrestler on Wednesday. “I have seen with my eyes how the wrestling staff practised in the summer heat. But still they managed to get a medal.”
In this context the post at Smoke Signals (via Desipundit) makes hell lot of sense.
Sushil Kumar won despite the abysmal training facilities provided to him. IOA can take no credit for ... medal. Instead, their noses should be collectively rubbed in our overall results in Beijing.

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Who Are You? M.S. Gill, the Union Sports Minister Asks National Badminton Coach and All England Champion Pullela Gopichand!

It is in many newspapers, I read it in the Indian Express. Saina Nehwal and Pullela Gopichand go to meet M.S. Gill, the country's sports minister. Gill recognizes Saina (she lost in the quarter finals in the badminton singles event at Beijing). Then he turns to ask Gopichand- "Who are you?"

While Gill greeted Saina heartily, he could not recognise Gopichand who was standing next to Saina and asked him who he was.

“Who are you?” Gill asked Gopichand, leaving him with no other option but to spell out his name.

Gopichand is only the second Indian after Prakash Padukone to win the All England Open Champion in 2001 ...
Now I was relating this incident to my colleagues in the office and one of then quipped, "Well, if someone would ask M.S. Gill do you know Padukone his reply would be of course he knows Deepika Padukone, she is the famous model and film star."

I wouldn't really be surprised if this happens!

And for many of us Prakash Padukone is always going to be the real star.

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Wednesday, August 20, 2008

Go Vijendra Go! And Thank You Sushil Kumar!

Vijendra is now in the semi finals of the Middle Weight Boxing championship. So that assures us of a bronze medal at least! I hope we will see him the finals. He is from Bhiwani.

And I had never heard of Sushil Kumar before today! He lives in Najafgarh! Here is what Sushil Kumar's father said-

Talk to his village folk in Boprala in Najafgarh, West Delhi, they will tell you that they knew he was destined for great things, even if wrestling does not get the importance it deserves in this country.

The entire village celebrated Sushil's success and every household from the village head downwards said he was their darling son.

His father Diwan Singh, an MTNL driver, said his son promised him a gold and that Sushil must be disappointed for getting a just the bronze. He has put Boprala on the wrestling map of the world.

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Tuesday, August 19, 2008

The Other BBC- Bhiwani Boxing Club

Yes, Akhil Kumar lost yesterday but somehow I find his achievement staggering because of the odds the Bhiwani Boxing Club faces. Sen at Sen’s Spot compiles a post that quotes and inks to various newspaper articles on BBC, the Bhiwani Boxing Club.
A tin of covers the boxing arena. A majority of the kids here don’t have their own gloves. And to drink water after practice, the lone hand-pump has to be operated very slowly, otherwise sand particles will start coming out along with the water.
And I hope the two other Kumars, Jitendra and Vijendra Kumar will win tomorrow.

Cross Posted at Blogbharti.

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Sunday, August 17, 2008

What Did they Win? Well a Bronze and a Doubles Gold!

I have been following the Beijing Olympics as much as I can. At the start of the games, I was reading this blog post by Matt Slater on Tennis in Olympics at the BBC. Andy Murray had lost in his first round match at Beijing and Slater argued that Olympics is not an important tournament, particularly when the US open is round the corner. This is what he wrote about Murray's match-
Sadly, it seemed to dawn on the (by now) Scot he was miserably out of sorts and probably wasting his time against a mediocre but far more up-for-it opponent, in an event he shouldn't be playing in anyway when the US Open is only a fortnight away.
...
If winning an Olympic gold medal is not the highest accolade in your sport, you're playing a non-Olympic sport. Tennis fails this test by some margin - are the Games even the fifth biggest event on the sport's schedule?

And to me also it looked like he had a point, the past singles winner in the men's section, again to quote Slater's post are "... Nicolas Massu, in case you'd forgotten: before him the winners include Marc Rosset and Miloslav Mecir." Well not anymore, the winner at Beijing is Rafael Nadal!

But then what surprised me even more was the reaction of Roger Federer, after winning at Beijing. I mean he screamed as if he he had won the Wimbledon rather than men's doubles gold medal. I wish I could paste his screaming picture here, better still, if I had watched the match live and clicked a picture myself. But this is what I will do, instead. Click the following link and see the screaming Roger Federer here if you have not seen it live. I mean, I can understand Wawrinka's reaction but Federer's Wimbledon like scream was such a pleasant surprise, particularly when he lost in the quarter finals in the singles' event.

Then there was this gentleman, Novak Djokovic. I mean I had seen him win the Australian Open this year, his first Grand Slam ever. And then he won a Olympic Bronze medal at the Beijing! And he tore his shirt (link to photo from Djokovic's official site, I am referring to the third photo in the second row) and threw two of his rackets in the stand along with that shirt.

And I thought these two images say much more than all my words put together about how Tennis fared at the Beijing Olympics!

PS. All those Bhiwani Dudes are doing us proud in boxing, I never imagined I could watch boxing with this amount of interest!

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Friday, August 15, 2008

When the Car Felt Like a Boat!

Yesterday (14/08/2008) I needed to get out of the office around 4.00 in the evening to attend a meeting elsewhere. There were three of us. A little while ago the skies had opened and the rain was coming down like anything. Standing at the gate of our office, we saw a river on the street (it happens whenever it rains heavily around my office area). The meeting was canceled because the river on the road would lead to massive traffic jams later and we would never be able to make it back to our office again. Not before 10 at night at least!

I went back to my room and did some work. The rain continued. In situations like this you either leave early or leave late, else you just sit in the traffic jam. I usually leave late. But by 5.00 the rain still was pouring and even I started to worry. I thought 5.00 pm was still OK and decided to leave.

I took the car out and 100 meters ahead there was a small jam. I did not think too much about it. But the next door big software consultancy office also decided to let their employees go before time. They have more than 20 buses and they started to come out on the river err ... road. And then the traffic just stopped moving. I was still lucky that every 20 minutes we would crawl a meter (and I am not exaggerating). The traffic towards Delhi was just standing still. And the rain kept hitting the windscreen of my car with such a force! I had to keep the windows closed, switch the engine off (as we were not going anywhere and petrol is expensive) and it felt quite claustrophobic.

One hour later, I was still sitting on the same stretch of the road. Usually when massive rains occur I leave office around 8.00 pm. I called home and told them that it looks like I would reach sometime after 8.00 only, as the traffic is just not moving.

One and a half hour later I crossed the 'big consultancy' office road and across the turn, the river got even bigger. A lot of people where ditching there stationary office cabs and just walked through knee deep water. The factory workers were also wading through the water, sometimes with their bicycles. I took solace from the fact that as none of the other small cars have stopped, my Maruti 800 would also hold! When a group of people or motorcyclists would cross together, I could feel the water hitting the floor of my car, and it gave a sensation that I was sitting in a boat!

Thankfully the rain lessened after a while and I could roll the windows down. After crawling for another 20 meters, a gentleman (a foreigner too, by the look of him) going in the opposite direction in a big SUV asked me, "Excuse me have you seen the blockage, what is it?" I told him, "No I have not seen the blockage, but I have not seen a single car moving even an inch for the past one and a half hours in your direction". He said, "Well, I have been sitting here for an hour myself, at least in your direction the traffic is moving." My reply was, "You call this moving? In one and a half hours I have just moved beyond those huge office blocks." He told me there was even more water ahead in my direction! After a while my side traffic crawled another inch or so and our conversation ended.

He was right about the water, on the stretch ahead there was even more water but thankfully the car didn't stop. Struggling for some more time, I finally managed to take the turn towards my residential area. The traffic was moving normally here.

At 7.30 in the evening, two and a half hours later I had left, I managed to reach home, covering a distance of 8 kilometers! And it was a pity I didn't had my small camera with me yesterday or surely to pass the time, I would have clicked a few pictures and posted it here.

I have to say one thing, Maruti Suzuki makes decent boats err... cars.

And Happy Independence Day!

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Thursday, August 14, 2008

Pre-show Chat with Adnan Nawaz, The Host of My Games Show at he BBC

Screen Shot of the My Games Program on Olympics at the BBC, Adnan Nawaz with Us

I have to admit I do not enjoy a post till I can associate a picture with it! So for this one, I decided to go for a screen shot of the My Games Olympics show on the BBC on which I too appeared.

I, of course, almost did not make it. When I was desparately trying to make the technology work before the show, in the middle of all the trouble my mobile started ringing and the number was as unfamiliar as it could be, it had to be an ISD call. So when I pick it up, I heard a voice at the other end say, "So, is it Mridula I am talking to? Hi, I am Adnan from Beijing, from the My Games Show."*

So after a bit of chat, Adan said, "You know we share a cultural heritage, I am from Pakistan." I readily agreed with him. I immediately knew then that he would understand about the power cut that had already lasted for two hours and that could lead to our inverter batteries getting discharged thus rendeering my internet modem and connection defunct! He, of course, understood.

But what I liked most about this chat was when he mentioned that he wanted to be a professional sports person and his parents wanted him to be a lawyer or a doctor! But then in my opinion he did the next best thing, if you can't be a professional sports person, you should become a sports journalist!

*All the quotes attributed to Adnan are from memory and should be treated as paraphrases at the best, but I have tried to remain true to the conversation.

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Friday, August 01, 2008

The Beginning of a New Semester!




Remember how it used to feel when summer vacations were about to end? I know I am very lucky there is still a phase at my work that feels like summer vacation. But I start teaching from Monday and still feel the same about summer vacations coming to an end, the way I used to feel as a student, at least for a week of so!

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Wednesday, July 30, 2008

Branding Wednesday- Gawker's Take on HDFC Na Sir Jhuka Hai Kabhi ...

Remember the HDFC Ad where a family is shown at the railway station where everyone refuses each-other's help. Gawker at 'A Goose Nest' stretches it to its logical conclusion. The post is hilarious and I have cross posted it at the Ad Critics too. And if you can find a video of the Ad, please let me know because I can't find one.
A little boy is playing on the platform, probably the old guy's grandson. He falls down. The old guy is about to run and pick him up. His son frowns at his father, saying no. The old guy is chastised. Little boy stands up on his own. He maintains his dignity.

Everyone walks to the parking lot. Old guy is about to cross the street. A car comes careening by. The son is about to pull the old guy back in order to save him from being run over. His mother frowns at him. The son, chastised, lets his father walk on. The car runs over the old guy. He maintains his dignity.

The old guy is hurt and bleeding. He tries to get up. His wife puts forth her hand to help him off the road. His son frowns at her. She pulls back, chastised. The old guy falls back onto the road. The old guy maintains his dignity.

A crowd gathers. Someone calls the ambulance. Paramedics are about to help the old guy onto a stretcher. The old guy frowns at them. They cease and desist. The old guy crawls onto the stretcher by himself, moaning in pain and leaving a trail of blood behind him. The old guy maintains his dignity.

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Sunday, July 27, 2008

Off Topic- Who is Their Audience?

I was reading Mint online and clicked on 'travel.' Under it was something called style. Now I wonder if travel and style really mix apart from at some obscenely priced places that you will find regularly mentioned in such publications. I think many of us consider travel a time to live in jeans and shirts and not even be bothered about 'do I look presentable enough'?

Well, sometimes I end up reading such pieces. Well, whatever place they mentioned prices start at Rs. 5000. That reminds me of an incident where my two nephews went into a Nike shop, looked at a football shirt and a few accessories and came back and told me, "That costs Rs. 5000, that is more like our yearly budget, rather than to be spent in a day." Even young teens are that sensible. Some dress costs Rs 12,000 plus, I wonder who are they targeting it at? Is that how they define their audience?



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Thursday, July 17, 2008

Off Topic- The Hari Sadu Naukri.com Ad



I wanted to write since a long time about Naukri.com 'Hari Sadu' ad. Then I remembered the Ad Critics website. I asked them if I could do the post at their site and they agreed. So here is my take on the Hari Sadu ad. No, you have to click that link, I am not saying anymore :D

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Monday, July 14, 2008

Off Topic- Branding Again

I was digging a 1966 reference in Harvard Business Review (HBR), don't ask me why! But one good thing came out of it. I stumbled upon Theodore Levitt's 1966 article 'Branding on Trial.'

I said before that these days I am reading a lot on branding and I am one of those who thinks 'good life' is exactly the opposite of what the brands try to portray! If someone asks me to spend a lot of money in order to have a good life, I immediately become suspicious.

But then one idea that I read in the' Branding on Trial' article in HBR by Theodore Levitt really made me pause!

He talks about Russia in the 1960s. Several factories made 17 inch TV sets and all were identical. By their buying experience, the pulic came to understand that one company made leomns (seriously defective products). Now there are no identifying marks and the public in general was forced to buy less 17 inch TVs. Later factory names were put on the sets to help labor officers identify offending factories and not for common public. But the public used the same information and soon the factory that made defective products saw its sales drop (Levitt, 1966).

Now when I think of it, I think I will prefer to live with branding (and consumer reviews on the internet) rather than identical products with nothing to differentiate among them!

Reference
Levitt, T. (1966) 'Branding on trial,' Harvard Business Review, 44:2, 21–33.

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Monday, June 30, 2008

Talking about Branding

I consider myself to be pretty brand unconscious. I really enjoyed reading No Logo by Naomi Klein quite sometime back. Now due to some writing that I wish to do, I am doing a lot of academic reading (literature review) around branding. I just finished reading 'Brand Hijack' by Alex Wipperfurth. Before that I read 'Citizen Brands' by Marc Gobe.

The problem is my personal experience with branding keep coming in between my readings. I was once (and I have done it only once, I am in no hurry to repeat the experience) splurging money and among other things I wanted to buy a handbag. I narrowed it down to two, one was Hidesign (must be their most basic range) and other had no name on it. Both were same price. I can't find a good link to one of Hidesign's print ads (and I am not particular to provide a link here) but I find them so obnoxious that I bought the other no name bag.

We all know that advertisers often target a particular segment and 'type' of personality with the right kind of cash in the pocket. The problem is I may occasionally have the cash to spare but I have no 'aspirations' to lead the particular kind of lifestyle they are insinuating at. And I am sure they must be having a name for my kind of cattle err consumer.

And I am reading about branding! Initially I would just switch off when I read what I didn't like. Now it is a bit better. I can read on even though I may disagree with the idea.

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Tuesday, May 27, 2008

Off Topic- Youtube and Old Hindi Movie Songs

I wonder how com I realized so late that any old Hindi movie song I desire to hear, it is there on Youtube. And some of the songs that I like a lot (rimjhim gire sawan for example, with the kind of rains NCR is getting :) I actually have never seen the videos before!

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Friday, April 25, 2008

Monet Talk or Not!

Monet Picture at Ashmolean Museum, Oxford

I am very poor at appreciating art. I know of only a few big names like Monet, Van Gogh and umm, OK, Michaelangelo.

So why am I talking (or not) about Monet now? Well, it all started with this post that I linked at Blogbharti-
Kusum visits the Poppy fields in Antelope Vally in the US and her pictures are a feast for the eyes.
No no, wait, I am coming to Monet. Then came Sunil who left this comment.

Thanks, great snaps.

I suppose the only excuse for not associating with Monet would have to be death.

Now I am curious and ask him (at Blogbharti), "So is Monet associated with death?" I am curious because his comment jogs my memory that I actually have seen a Monet painting at Oxford (the one posted above) and I thought maybe that at home turf (i.e. Blogbharti) I can take the risk of asking dumb questions. Hmm the answer I got convinced me that I should leave art well alone.

Er no. My fault, the way in which i said it. I just wanted to say it reminds me of Monet’s well known poppies. And almost instantaneously one would associate the snaps with the paintings. The only reason not to is if you have died. especially for me coz one monet hangs in my bed room. ;)
Cheers
OK, now that I read it again it makes some sense because Kusum uploaded pictures of poppies and Monet painted poppies ... But then I will not go anywhere near art for quite sometime now. Scares me stiff.

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Wednesday, March 12, 2008

When I started Blogging ...


When I started Blogging ... I would blog just for the heck of it. Then I started thinking more and more about it and suddenly when I wanted to write something today, I was just giving it too much thought. Should I write it like this? Should I write it like that? Then with a start I realized I am treating it almost like work. And then it dawned that I enjoyed blogging so much because I did it for myself ... Time to go back to that mode again.

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Monday, January 14, 2008

Off Topic- That Magic Drink, Tea

A Cup of Tea- Magical!

I am really surprised how come I did not wax eloquent about my favorite drink in the world. No, this was not the planned post for today. Smita is responsible for this one. She has waxed eloquent about tea and it is infectious. And I have to quote her-
Drinking tea is a form of meditation, did you know?

Just sitting there, with a steaming cup in the hand, the mind is so relaxed, so much at peace. The Buddhist monks still use it as a mode of meditation. Tea is regularly offered as means of learning, practicing, and experiencing awareness in simple, everyday activities.
I absolutely agree with her. There was a time when my daily average (read Ph.D. days) tea consumption was about 20 cups. No, this is true, I can count from one to twenty. Now it is down just to six cups of tea. But 20 or six, I do absolutely adore the drink.

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Sunday, November 18, 2007

Managed Communities?

Saw this very fascinating post on the blog of Professor Robert V. Kozinets. I have tried to use Netnography, the methodology he proposed to study online communities. I always thought of consumer communities as self-formed or at least easy enough to join. And of course the one I use most is related to travel- Indiamike.com.

And then I came across this post on his blog about a company that manages communities for clients. He writes-

That raises a big question for me. Is there a difference between the kind of “community” or tribe you get in a “community” that is created or sponsored by a website and the one you get emerging spontaneously, implicitly motivated and flowering on its own.

Communispace is a fascinating company that pays people $10 a month to form an artifically constructed brand community (and yes, they use the brand community terminology). They sell “private” (as in gated and controlled) online communities. Every consumer is fully identified and accountable. “Bad” (non-participating) members are bumped off. Messages are moderated. Communispace acts as the buffer zone between the world of real consumers and the corporate customers.

I tried searching on the Communispace website like a harried customer who needs quick information to see if one could become a member of any of the communities there. Couldn't find much, only the feeling that the membership is by invitation only?

Sounds very strange, at least to me.

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Thursday, September 20, 2007

Off Topic- Stepping into a 'Beauty Parlor'

Earlier this week I stepped into a hair cutting shop (OK, they call it a beauty parlor over here) after 4 years. In the past 4 years I managed, that is the beauty of having longer hair.

You see the last time I went, the lady thoroughly scared me off. First she tu-tued me for having a lot of Grey hairs (even 4 years back) and then promptly told me to get it colored. I refused and she looked at me with such a pity! Then her jaws dropped when she saw my brows, she howled, "You don't shape them?" I am almost sure she added under her breath, "Which zoo has let you loose?" I told her politely, no. Then it came to waxing my arms, and I again had to say no, I never felt the need. Then it came to my skin type and having a facial. I told her I did not had one even before my wedding! I think this shut her up and she finally she proceeded to give me the hair trim that I simply desired my Grey hairs, unshaped brows and what not, notwithstanding.

Now 4 years later I decided enough is enough and my hair need a trim. I stepped into a different parlor this time and a young girl beamed, "What can I do for you?" I too flashed a tentative smile and said, "I need to get my hair trimmed". She asked me to get seated and then she started, "So many Grey hairs?" and then her gaze traveled to my brows ...

Now would you blame me if I do not step into a parlor for another 4 years?



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Sunday, September 09, 2007

Off Topic- Newspapers Pick up the IITK Snakebite Case

Once again I came to know via Abi's blog that TOI and Indian Express have covered the snakebite case at IITK. Many had asked me the name of the doctor, according to TOI it was Meera Kumar. From the TOI article-
Rahul was son of Sudhir from Malda in West Bengal who was working as labourer under a contractor at Indian Institute of Technology-Kanpur (IIT-K). At about 4.45 am on Sunday, Rahul had suffered the snakebite at his hutment near construction site of the environment engineering building.
His relatives rushed him to the IIT-K health centre. But the doctor-on-duty Meera Batra (as per the official duty register) allegedly refused to attend him, as he was an outsider and not entitled to medical facilities. The boy was finally rushed to the LLR Hospital only to be declared brought-dead.

A group of students is so incensed at the incident that they first held a condolence meeting and later took out a march to the health centre seeking an explanation from chief medical Officer (CMO) Dr Nirmal Kumar.

The students circulated a mail among the IIT-K fraternity highlighting the gross negligence on the part of the doctor and subsequent death of the boy.
I liked to that email here in an earlier post.

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Tuesday, September 04, 2007

Off Topic, Corporate Manager of Consumer Generated Media

Hmm, how does the title 'Corporate Manager for Consumer Generated Media' (CGM) sounds for job? That is the position created by Toyota and Bruce Ertmann is the person holding the position. The article from Brand Week is where I saw this first.
When bloggers write smack about Toyota, Bruce Ertmann is there to read every word and, in some cases, respond. As corporate manager of consumer-generated media at the Torrance, Calif.-based automaker, Ertmann constantly trolls the Web to see what people are saying. This includes both the gray anonymity or the way-too-public blogger world, and not just the good and the bad, but also the ugly.

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Thursday, August 30, 2007

Off Topic- Doctor at Health Center Refuses to Treat a Child of a Laborer

Got to know about this yesterday via Abi at Nanopolitan. Also got it confirmed with people still at IITK and I trust their judgment completely. Full account here.
On Sunday morning at about 4.15 am one of the canteen owners of one of the Halls was going back after work when he chanced upon a crowd of migrant workers at the security crossing near the Motor Transport/Air-Strip road. Apparently a boy, whose family had been employed in the construction site of the Environment Engineering building had been bitten by something poisonous (they were not sure whether it was a scorpion or a snake), in his sleep. ...

The canteen owner called the doctor [at the IITK health center], who when she realized that it involved the child of worker, was extremely annoyed and said that this facility was not available to them. When the canteen owner pleaded that the case was serious and may turn fatal she apparently shouted 'which language do you understand?' and slammed the phone down.

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Friday, July 13, 2007

Off Topic- Hai na bolo bolo,, Well these are Lyrics of a Hindi Song



This is my niece singing a Hindi song, Hai na bolo bolo...

And I am down with cold, this lousy weather combined with power fluctuations ...

But let me see if I can do one more post today.

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