Branding Wednesday- Another HDFC Ad, Tulika Sharma

I rather like the HDFC Tulika Sharma ad. For many reasons. The biggest reason being that the father is quite OK in taking money from his daughter. Looks like a single child family set-up too, with the added advantage that the only child is a girl. You can very clearly see what kind of target audience they have in mind. After all this ad is not going to appeal to the set 'beti se paise nahin le sakte' (you can't take money from your daughter). Only minor peeve is that the mother is included as an afterthought in the ad.

More about this one at The Ad Critics.

Branding Wednesday- Gawker's Take on HDFC Na Sir Jhuka Hai Kabhi ...

Remember the HDFC Ad where a family is shown at the railway station where everyone refuses each-other's help. Gawker at 'A Goose Nest' stretches it to its logical conclusion. The post is hilarious and I have cross posted it at the Ad Critics too. And if you can find a video of the Ad, please let me know because I can't find one.

A little boy is playing on the platform, probably the old guy's grandson. He falls down. The old guy is about to run and pick him up. His son frowns at his father, saying no. The old guy is chastised. Little boy stands up on his own. He maintains his dignity.

Everyone walks to the parking lot. Old guy is about to cross the street. A car comes careening by. The son is about to pull the old guy back in order to save him from being run over. His mother frowns at him. The son, chastised, lets his father walk on. The car runs over the old guy. He maintains his dignity.

The old guy is hurt and bleeding. He tries to get up. His wife puts forth her hand to help him off the road. His son frowns at her. She pulls back, chastised. The old guy falls back onto the road. The old guy maintains his dignity.

A crowd gathers. Someone calls the ambulance. Paramedics are about to help the old guy onto a stretcher. The old guy frowns at them. They cease and desist. The old guy crawls onto the stretcher by himself, moaning in pain and leaving a trail of blood behind him. The old guy maintains his dignity.

Branding Wednesday- The Airtel Kids Playing Football at the Border Ad

I thought I will try to write a branding/advertisement post once a week, maybe on Wednesday. Why Wednesday? Because by then I am squarely in the middle of the week and with a strong feeling that I have accomplished very little!

The Ad posts, I have decided to write on the Ad Critics. So this time I am talking about the Airtel Ad where kids are playing football at the border that looks like the Middle East. Have a look and let me know what do you think.

Off Topic- The Hari Sadu Naukri.com Ad

I wanted to write since a long time about Naukri.com 'Hari Sadu' ad. Then I remembered the Ad Critics website. I asked them if I could do the post at their site and they agreed. So here is my take on the Hari Sadu ad. No, you have to click that link, I am not saying anymore :D