Wednesday, July 30, 2008

Branding Wednesday- Gawker's Take on HDFC Na Sir Jhuka Hai Kabhi ...

Remember the HDFC Ad where a family is shown at the railway station where everyone refuses each-other's help. Gawker at 'A Goose Nest' stretches it to its logical conclusion. The post is hilarious and I have cross posted it at the Ad Critics too. And if you can find a video of the Ad, please let me know because I can't find one.
A little boy is playing on the platform, probably the old guy's grandson. He falls down. The old guy is about to run and pick him up. His son frowns at his father, saying no. The old guy is chastised. Little boy stands up on his own. He maintains his dignity.

Everyone walks to the parking lot. Old guy is about to cross the street. A car comes careening by. The son is about to pull the old guy back in order to save him from being run over. His mother frowns at him. The son, chastised, lets his father walk on. The car runs over the old guy. He maintains his dignity.

The old guy is hurt and bleeding. He tries to get up. His wife puts forth her hand to help him off the road. His son frowns at her. She pulls back, chastised. The old guy falls back onto the road. The old guy maintains his dignity.

A crowd gathers. Someone calls the ambulance. Paramedics are about to help the old guy onto a stretcher. The old guy frowns at them. They cease and desist. The old guy crawls onto the stretcher by himself, moaning in pain and leaving a trail of blood behind him. The old guy maintains his dignity.

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Monday, July 28, 2008

The Time is Almost Up, About Time I Got a New One!


It has been almost ten years, the passport has to be renewed. While any thought of dealing with the Indian bureaucracy sends a chill down the spine, what is to be done, is to be done. I have been such an infrequent traveler that even after ten years I do not remember my passport number! The Canon has given me company only on the last two UK trips but I just included it in the picture.

The first trip abroad was Singapore, I was still a Ph.D. student and in fact ,when my first paper was accepted I had apply for the passport in a hurry. I got it in time to make the trip. I stayed with people we knew and was always escorted everywhere, so I only negotiated the airports on my own at IGI, Colombo (transit) and Changai.

Then came Athens via Dubai. First trip really alone, meaning I knew no one there and what an adventure it was! It was a culture shock not in terms of how others behaved but how dumb I was!

The third one was to the Netherlands. By now I knew some of the ropes but still Amsterdam is one of those places ...

Then came Italy (by the way all these trips have been related to work, I have never taken a vacation abroad nor do I think we will take one apart from maybe doing the Everest base camp one day) and a trip to Venice. Truly enchanting and also alone! Venice is not the place to go alone.

Then came a four year drought when I was caught in some lousy jobs, a time when there was no research, no travel, only many good students, at least at the last place, and a few even before.

Finally the last two trips to UK with the Canon in hand! The highlight of the first was a trip to Saltaire, UK. And then Oxford and London.

The second one, the most recent one, walking in Oxford has been a pleasure.

That is all, sums up the last 10 years when I used my passport! I hope there are a few more such trips in store for me in future!

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Sunday, July 27, 2008

Off Topic- Who is Their Audience?

I was reading Mint online and clicked on 'travel.' Under it was something called style. Now I wonder if travel and style really mix apart from at some obscenely priced places that you will find regularly mentioned in such publications. I think many of us consider travel a time to live in jeans and shirts and not even be bothered about 'do I look presentable enough'?

Well, sometimes I end up reading such pieces. Well, whatever place they mentioned prices start at Rs. 5000. That reminds me of an incident where my two nephews went into a Nike shop, looked at a football shirt and a few accessories and came back and told me, "That costs Rs. 5000, that is more like our yearly budget, rather than to be spent in a day." Even young teens are that sensible. Some dress costs Rs 12,000 plus, I wonder who are they targeting it at? Is that how they define their audience?



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Lazy Sunday Photo- More People who Read Books Needed in This World?

More People with Books rather than Bombs are Needed in This World!

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Saturday, July 26, 2008

A Little Too Much!

Where is the rule of law? I mean 7 blasts in Bangalore and 12 in Ahmadabad! Words fail me.

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Thursday, July 24, 2008

The Oxford Story at Gonomad.com

Carfax Tower, Oxford, UK

My Oxford Story is now up at the main Gonomad site. Have a look and tell me how do you find it. Here is a small piece from the article-

Initially, due to my pathetic sense of direction I was quite scared to walk alone but I gradually realized that there are sufficient arrow marks and signposts on the street and whichever road I would take sooner or later an arrow would point me towards the city center and the Carfax Tower again.

I can assure you if I did not get lost in the city chances of anyone else getting lost are really really slim.

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Wednesday, July 23, 2008

Branding Wednesday- The Airtel Kids Playing Football at the Border Ad



I thought I will try to write a branding/advertisement post once a week, maybe on Wednesday. Why Wednesday? Because by then I am squarely in the middle of the week and with a strong feeling that I have accomplished very little!

The Ad posts, I have decided to write on the Ad Critics. So this time I am talking about the Airtel Ad where kids are playing football at the border that looks like the Middle East. Have a look and let me know what do you think.

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Tuesday, July 22, 2008

Just Like That!


On some days the mind refuses to pen coherent thoughts! So, here is a picture of your's truly taken by Anita Bora at Coorg. I love her composition, the way she has isolated me among crowd (yes the place was quite crowded). And the bag is the one I mentioned in one of my branding post, the one without any brand name on it!

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Sunday, July 20, 2008

Trek to Bagini Glacier- Guest Post

Here is a guest post by Seshadri of his trek to Bagini Glacier in June, just after I came back from UK and hence could not join him. So here he goes ...


Hi,
I am seshadri, husband of Mridula. So it is not surprising that I am writing a post on her blog about my trek. I usually trek every year with my family, but this time I was to go alone, so I decided to trek with my old guide and friend Mr. Sohan Singh Bisht (see Kuari Pass). I told him to take me some place which wouldn’t be too easy. And boy this did prove to be one difficult trek to finish.

I equipped myself with a good pair of trekking shoes (salewa) from Stikage in Delhi, shoved the usual gear into a rucksack and was off. Since I was trekking I decided to shed my yuppiness from day 0. Which means taking a bus to the ISBT in Delhi and then another bus to Rishikesh. Bad decision, as it was raining throughout and the summer vacations being peak travel season, there were traffic jams near Haridwar and I reached at 1am after having left at 3pm the same day – a total time of 10 hours!! Travel advice – avoid the road take the train to Rishiskeh.

Was pleasantly surprised to know that buses to Joshimath leave Rishikesh leave every hour from 3am. It’s a good idea to take the earliest bus, because the ride lasts 12 hrs. If you already haven’t been to this side of Uttaranchal then you might be awed by the Alaknanda (joins the Ganges) but a seasoned cynic like me cant help notice the uniform drabness of the shanty towns enroute. You drive via devprayag, rudraprayag, karnaprayag and nandprayag. These are all holy spots where piligrims take a dip in the Ganges. There is very little for the tourist here especially an atheistic one like me. You will find no public toilets on the way. The plentiful eating joints which you will encounter hawk their ‘bathrooms’ along with their parathas. They usually have no running water and the lesser described the better.

Joshimath is the mandatory halt overnight for passengers traveling to Badrinath as the traffic stops after midnight. And all the honking Sumos and Qualis and Innovas full of nauseated passengers are dumped here overnight. The eateries make brisk business and you encounter the same coarse rudeness of the plains from the dhabawallas. All the beautiful people of the hills don’t live at Joshimath, they live in villages above it and beyond.

I met my guide and decided that we’d be off after a day’s rest for me. We loaded up on the rations, as there were no eating joints on the trek route. Ponies do walk this route but since I was only one fella, my guide just brought his pal along and they divided the luggage mostly among themselves. We had to hire a jeep to take us to our starting point some 30kms from Joshimath a place called Ruing.


Bagini Glacier

Day 1 – My knees were a bit shattered after I walked up nearly 5kms to Auli on my rest day as part of acclimatization. Thankfully the first day’s walk lasted only about an hour till we reached Ruing village. Population of about 50-75, I was enamoured by the sudden calm of the place. I played with a new born calf and chatted up with a middle-aged man there. They were all landowners (a man gets tied up to his land ...) and were employed in the hydel project below or had family members working as trekking guides in Joshimath. We opened our bags set up shop in the panchayat house. I was puzzled to learn that an abandoned building there was actually a medical centre and the guy who was playing cricket there was a local physician doing research on local herbs and medicinal plants.He was a paid government employee on duty. The ways of the mammary welfare state are indeed mysterious. I walked about a bit, thought profound things, ate a heavy meal and went to sleep. Woke in the dead of the night sweating like a pig and threw up my dinner. I was more irritated than worried because now my trek would become difficult as I was considerably weakened.



Rishi Kund

Day 2 - Decided to rest an extra day at Ruing to gather my strength.

Day 3- The world was at my feet again and off we went to Dronagiri village. The route was steep and green in the middle of thick forests (I always miss the trees for the wood), butterflies, waterfalls and landslides. Standard fare for a seasoned trekker but thankful of the fact. Reached the village after 4-5 hrs of climbing. Dronagiri is a beautiful village hundred’s of years old with a population of about 100. The teenaged kids here were very smartly dressed in jeans and t-shirt and designer shoes. This was clearly the influence of television and plains. The villages here migrate to near Chamoli during winter and all the distractions of the plains are picked up from there. There is no electricity/telephone from Dronagiri.The route to Nandi kund and Canary pass is visible from Dronagiri. See photos.

Rishi Pahad (Peak)

Day 4- I didn’t sleep that night probably because of the altitude and by morning I was feeling a bit dazed. This day the route to Bagini glacier was to be the longest and I didn’t feel really well when I started off at 9 in the morning. The route climbs over the pass to the left and comes steeply down to the river over which is a concrete bridge. The fury of the river was breathtaking and I spent many spell bound minutes by its bank. The vegetation quickly turned from meadows to boulder ridden rocky terrain. It started to rain by late morning and never let up the entire day. We had to cross the river by jumping over it and since it was getting to late afternoon the current was strong. I am chicken hearted when it comes to skipping over slippery stones, so at my request we undid our shoes and waded into the water. The sensation of near freezing water on your warm and dry feet is pleasurably painful. The pain comes once you leave the water and your feet stings for a few minutes. All the adrenaline rush drained me off whatever energy I had left and from there on it was a slow plod till I reached the camp site at 5 pm, a total walk time of 8 hrs.

What was most beautiful was the passage of mist from down below over you and beyond. It was a continuous cycle that would reveal peaks on either one direction. My raincoat came in handy as a kitchen tent, as it continued to pour well into the night.


Chang-Bhang Peaks

Day 5- Still alive. The sky had cleared near Rishi Pahar and my guide said now was the only time to take pics. I still had to walk up a couple of kilometers to the glacial lake called Rishi Kund before Changbang, Kalhanka came into view. It was a slow and painful trudge right in the morning after a difficult day. I made it though and my guide said I was the first guy in his group who could come make it this far. I am sure the trek isn’t all that difficult, just that the altitude can play havoc with your body.

Just 2 years previously 2 Mexican climbers had perished climbing Changbang and my mind boggled at what they had tried to achieve. The immense massif of Changbang looked so remote and the peak unattainable.


View from Drongiri

Day 6- Rest day at Bagini glacier, went down to where the river vanished underneath the glacier, it emerges some 2 kms down. My 2 Chinese alkaline cells had run out and I couldn’t get many pictures this day. Strange, how a day passes by in the mountains with any sense of boredom.


Flowers at Bagini Glacier

Day 7- Back to Dronagiri , knees shattered. Chatted up with a teenager there, who said he lived with his mother in the hut and has been there for 6 months. He said how he liked the place and never felt the need to be away. I was touched by their simple if harsh lifestyle and this is what I carry back from the trek.

Day 8- Back to Ruing and Joshimath.

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Lazy Sunday Photo- Vegetable and Fruit Stalls, Chamba

Oranges,and Lemons- On Vacation I click Pictures rather than Haggle for Price, where I Always Loose to the Vendor

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Thursday, July 17, 2008

Off Topic- The Hari Sadu Naukri.com Ad



I wanted to write since a long time about Naukri.com 'Hari Sadu' ad. Then I remembered the Ad Critics website. I asked them if I could do the post at their site and they agreed. So here is my take on the Hari Sadu ad. No, you have to click that link, I am not saying anymore :D

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Wednesday, July 16, 2008

The Leeds Corn Exchange

The Leeds Corn Exchange, June 2008

I have been to Leeds twice but the first time I missed visiting the Leeds Corn Exchange. This time Kullukid from Indiamike had kindly volunteered to take me around, I visited this beautiful building. My picture does no justice to it.

Here is an aerial view of the Corn Exchange at Leeds.

Another Blogger writes about the Corn Exchange, Leeds, UK.

I have to do a post on Leeds in Pictures!

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Tuesday, July 15, 2008

A Colorful Vegetarian Meal!


No doubt the meal is colorful, I mean those orange and whitish roots look good, the greens are perfectly placed near the brown and that red sauce and white cheese also look good. But how would you react if this was your main vegetarian course at a dinner?

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Monday, July 14, 2008

Off Topic- Branding Again

I was digging a 1966 reference in Harvard Business Review (HBR), don't ask me why! But one good thing came out of it. I stumbled upon Theodore Levitt's 1966 article 'Branding on Trial.'

I said before that these days I am reading a lot on branding and I am one of those who thinks 'good life' is exactly the opposite of what the brands try to portray! If someone asks me to spend a lot of money in order to have a good life, I immediately become suspicious.

But then one idea that I read in the' Branding on Trial' article in HBR by Theodore Levitt really made me pause!

He talks about Russia in the 1960s. Several factories made 17 inch TV sets and all were identical. By their buying experience, the pulic came to understand that one company made leomns (seriously defective products). Now there are no identifying marks and the public in general was forced to buy less 17 inch TVs. Later factory names were put on the sets to help labor officers identify offending factories and not for common public. But the public used the same information and soon the factory that made defective products saw its sales drop (Levitt, 1966).

Now when I think of it, I think I will prefer to live with branding (and consumer reviews on the internet) rather than identical products with nothing to differentiate among them!

Reference
Levitt, T. (1966) 'Branding on trial,' Harvard Business Review, 44:2, 21–33.

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Sunday, July 13, 2008

Lazy Sunday Photo- Cycles Will Be Removed, A Common Sign In Oxford

Saturday, July 12, 2008

Oxford in Pictures

Sheldonian Theatre, Oxford, UK

St. Mary's Church, Oxford UK.
The View of the City from the Top is Wonderful

I Just Love Clicking Flowers, Covered Market, Oxford, UK


Radcilffe Square, Oxford, UK

High Street, Oxford, UK

Punts at Magdalen Bridge, Oxford, UK

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Friday, July 11, 2008

Feels Like Long Time No Travel!

China Peak, Nainital, Uttrakhand

Sesha refuses to budge for a short weekend trip. I can see the new semester starting without me traveling anywhere (OK, UK was there but the memories are already fading). I have been appealing to my nephew to come along reminding the fun we had on the Nainital trip together. He says yes, let me see if I can pull this one off. I think the trick is not to think too much and just head out somewhere, even if it is not an eye popping destination. After all, I can't let a new semester begin before heading out somewhere!

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Thursday, July 10, 2008

Christ Church College and Christ Church Meadows, Oxford, UK- In Pictures

A Goose and its Reflection on a Canal Next to Christ Church Meadows, Oxford, UK


The Main Building of the Christ Church College, Oxford, UK. Currently Benazir Bhutto's son is a student here.

Tourists Like Me, Thought They Were Not Afraid of the Ducks/Geese, Christ Church Meadows, Oxford, UK


Geese Family on Walk, Thames River Near Oxford, UK


Christ Church Cathedral, Oxford UK. The Dining Hall inside is used the Harry Potter Movies as the Hogwart's Dining Hall. I have not been inside yet (there is an admission fee) but if there is a next time this is on agenda.


The Christ Church Meadows, Oxford, UK. The Walk is Beautiful but now I am yearning for a proper trek.

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Wednesday, July 09, 2008

Selling Cashewnuts on Indigo Flight!

Shrinidhi is quite irked to discover that Indigo Airlines sells 4 to 5 cashewnuts for Rs. 50.
Without any further delay, let me come to the point. Of so many items they sell on board, ‘flavored’ cashew nut seems to be the most popular and tasty one. They sell a small packet of cashewnut for Rs 50. When I saw the packet, I was hoping it will be at least 50 gms. Only after I got one in my hands I realized that it is just 20 gms-I ended up paying 50 Rs for just 4-5 cashewnuts.
So here is what he proposes-
Now, my proposition is that I can sell better quality cashew nut, for lesser price, in higher quantity than what Indigo currently does. While Indigo sells 20 gms for Rs 50, I propose to sell 25 gms for Rs 40.
...
Hello Indigo…Are you listening? I want to sell cashew nut on board your flights-please permit!


Cross Posted at Blohbharti.

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Tuesday, July 08, 2008

Plastic Menance and Travel in India

Potato Chips and Colas on Sale, Near Abby Falls, Coorg

Many hill stations (Like Shimla and Manali) have banned plastic bags. And that is good. Otherwise the amount of plastic that we can throw around is just amazing. But then if we will not throw plastic bags then we will throw chips foils and plastic bottles! I persoanlly carry any rubbish that I canot dispose properly till I find a dustbin or till I am back to the hotel room. And I have seen many others do so too. But for every one person who does not litter, I have seen ten who would throw the chips foils anywhere. Yeah, I can see this is turning into a rant now. And of all things, when trekking, I have seen many small villages completely strewen with plastic, it is not jut the citywalahs.


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Monday, July 07, 2008

Automobiles or Walking?

A Small Car Advertising City Sightseeing Tours in Oxford, UK

For me, when it comes to taking a bus tour or walking the choice is very clear. I love walking and I will any day pick up walking (reasonable distance and I consider 20km in one long day quite reasonable particularly on flat terrains) over taking a bus tour.

I have done both in Oxford. The City sightseeing red bus tour is good to get an orientation of the city. The charge is 11.50 pounds and on both my visits it was arranged by my official hosts. It is fun to sit on the top of the bus and take in the city passing by. It even makes for a few good photography angles too. On top of it you can hop off the bus at any point and board the bus later from the same spot. The tickets are valid for 24 hours after all! But when it rains (as it often does) the lower portion of the bus becomes suddenly quite attractive!

The Actual Red Bus, City Sightseeing Bus Tours in Oxford, UK,

But I guess I like walking so much because I am in total control. Oxford is anyway a small city and I can stop any where I wish and click endless pictures! Also all those heavy meals that I tend to eat, walking is the best way to burn them off!

But there is a bigger reason as well. I guess my brain functions only when I am walking and I tend to think earth shattering things only after I have walked at least 10 kilometers and find a flat stone (if unavailable then even a pavement will do) to sit. Sounds strange? But that is how it is with me. Put me on a bus and I will fall asleep, sometimes on the shoulders of the next person too, much to my embarrassment later when I wake up.

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Sunday, July 06, 2008

Lazy Sunday Photo- Staying with Colors

I took these pictures in the covered market in Oxford. It is a old (established 1774!) place that is quite charming. I was drawn to this fish stall because the colors were eye catching, otherwise I do not eat fish and I have no interest in looking at it in a market. I was taking these with the point and shoot camera so you can see the flash getting reflected in these pictures.

Colorful Fish in the Covered Market, Oxford, UK

I was also going through a lot of pictures on Picasa that belonged to someone I know. I was quite amazed to see the way people approach places and photograph them. I mean in an entire trip I may take 500 to 600 pictures (I delete many later) but you would not find me in more than 5 to 6. The camera does not love me when I am in front of it, it is kinder when I am behind it, or so I think. I also almost completely ignore the modern stores even though they are very colorful at times. I am sure I am not going to get in the front of the camera too often but for variety I can try to capture some of the modern stuff too.

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Wednesday, July 02, 2008

Lots of Colors!

Door to Nyingmapa Tibetan Monastery Near Coorg

I like this one just for the sheer riot of colors.

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