Robert V Kozinets on Academic Publishing

I was reading the blog of Professor Robert V Kozinets. He was talking about one of his papers that I have found very useful in my work. It is called The Field Behind the Screen: Using Netnography for Marketing Research in Online Communities. If you google for it on scholar you will find it has been cited 268 times.

In fact, I would say reading it and implementing it in my own work has saved me a few blushes for which I am eternally grateful.

He has written about the story of the making the paper to the print. The story unfolds in a series of posts. But you can easily navigate to other entries if you are interested.

I had worked and poured my heart into my revision of the JMR manuscript and had sent it back to Russ Winer by the deadline, my mind filled with hope and optimism about the possibility of publishing in JMR.

It was the end of summer, and the weather in Chicago was still quite warm. But the response I got from the Editor and Reviewers at JMR stopped me cold and chilled me through. The manuscript was still alive, but it was being eaten alive. Enduring a slow death, its fate was hanging by an extremely thin thread. It was bad news, much worse than before.

I still cannot believe it. At the same time it is a great boost to people like me who have only published in lower ranked journals.