Taps Into Hot Vacation Trend
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Which travel trend is on the rise, generates more than $115 billion annually in the US alone, and attracts singles, couples, families, and vacationers of every age group? Soft adventure travel – and it offers a robust and resounding answer to questions about how the economy and travel safety concerns will affect the future of the travel industry.
As this segment of the travel market continues to gain strength, the Adventures in Travel Expo (ATE), presented by the New York Post eachyear, tantalizes adventure consumers with a wide panorama of exciting new travel options. And GoNOMAD is always there to find out the latest information and to let people know about our site.
Taking on New York
The Expo makes its way to The Big Apple as adventure travel is poised to become among the biggest drivers of growth in the travel industry. Two-thirds of Americans participate in outdoor recreation each year, and in fact they spend $125 billion annually on outdoor recreational equipment—a number that tops even the $50 billion US consumers spent annually on adventure travel itself.
Reconnecting with Nature
“The idea of spending time off the beaten path appeals to a growing number of travelers,” says ATE Executive Director Jim Cohen. “They’re discovering a sense of satisfaction and even a new sense of themselves in trying something new, testing their physical and athletic abilities, and reconnecting with nature and the great outdoors.
The breadth of experiences encompassed by soft adventure offers these benefits to people regardless of their level of athleticism. Whether they opt for a local destination or one that’s half a world away, soft adventure travelers have the opportunity to savor new experiences, new cultures, and new dimensions of themselves. "Anyone who wants more out of a vacation than a seat on a packed tour bus will find a wealth of exciting opportunities to explore at the Adventures in Travel Expo,” said Cohen.
Open to the Public
The show is open to the public, with destinations and resorts from around the globe, adventure experts, gear demonstrations, and a host of exciting on-site activities like a kayak pool, rock climbing walls, luxury spa massages, photo workshops, inspiring seminars, and music from around the world.
For more information about the Adventures in Travel Expo and detailed contest rules, visit the Adventures in Travel Expo web site at adventureexpo.com.
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