Grab Bags!

One of the top trends in Japan after each new year is the sale of grab bags known in Japanese as fukubukuro or "lucky bags." Almost every major store sells some version of these bags. Goods are sold sealed in bags. Shoppers than purchase the mystery items and discover what's inside after arriving home.


I remember similar traditions at fairs in America. Sandwiched between the curly fries and the balloon-popping prize stand there would be a little booth selling grab bags marked for girls or boys. Usually these cost under $5.oo and included candy, cheap jewelry, prize tickets, food coupons, or stuffed animals. I found them infinitely wonderful at 10 years old and I must say the adult version in Japan appeals to my childish delight in surprising and lucky finds. It always reminds me of Charlie opening the last chocolate Wonka bar he can afford to discover a golden ticket.


Fukubukuro in Japan vary from store to store. In this photo, the bag contains various types of fragrances: incense, essential oils, bath salts, candles, etc. However, the amount, the style, and the scents are unknown to the purchaser. At the posh department stores in Japan, the bags can be filled with anything from clothing to home goods to make-up. Amazingly enough, women (these are mostly marketed toward women I believe) spent up to 30,000 yen (about $260 USD) on bags. Apparently it is quite common to find items worth triple their value inside, but the risk involved is what i consider shopping-gambling! One gamble I do consider worthwhile for sure is the confectionery store grab bag. A mystery bag of sweets is just what I consider a win-win situation.