GoNOMAD Cafe, in the center of
South Deerfield, is right next door
to the GoNOMAD website's offices. It's where we have our meetings and get our lattes and lunch. |
WHY ADVERTISE WITH GoNOMAD.com?
The Power of the Web
The Worldwide Web has radically changed the way most businesses find customers, and the travel industry in particular has been completely transformed.
Internet users can harness the staggering power of the Web to find the lowest air fares and hotel rates, the least expensive rental cars and the best bargain on a railpass.
If you want to judge whether GoNOMAD is a good place for your company to advertise, consider the companies already advertising here:
Swiss Tourism, Air New Zealand,
Mass Office of Tourism, Japan Airlines, Avis,
La Quinta Hotels, Maine Tourism, Expedia, Delta,
DK Eyewitness Guides, United,
Palm Springs Tourism
and hundreds of others. |
They can view high resolution images of the regions they plan to visit and tailor their trip to include all the cultural, recreational, and educational attractions that will make their trip memorable and enjoyable, all without getting up from their computer screens.
Attracting Visitors to Your Website
Travel magazines still have a role to play in the industry and some large metropolitan newspapers still have travel sections, but very few travel businesses would survive for long if they depended on print media to attract customers.
On the Web: an internet user does a search for information about the Canary Islands (or some other destination), goes to GoNOMAD and sees a link to a hotel or a tour company, and then visits their website.
GoNOMAD's advertising is especially effective because we start with a base of "self-selected" travelers. More than 80 percent of Americans, for example, have never obtained a passport and probably never will, so travel businesses looking for customers have to target the 20 percent (or fewer) who are actually going to travel.
Narrowing the Field
The viewers who see your ad on GoNOMAD have already shown they are interested in traveling, and in many cases they have already shown that they are interested in traveling to a particular destination. This narrows the field very precisely, so you get a maximum return on your advertising dollar.
As an alternative travel website GoNOMAD is especially effective at attracting customers who are interested in sustainable travel and participatory travel that allows them to experience the culture of the destination they're visiting in a way that benefits the community and the environment. We also draw many travelers who are interested in the rapidly growing fields of adventure travel and women-only travel.
You simply have to have a website, an attractive one, and you probably paid a substantial amount of money to design and update it. So now what? Do you sit and wait for people to come and find you?
There are two ways of attracting visitors to your website: traditional advertising and search engine optimization (SEO).
Traditional Advertising
The model for traditional advertising might be: a newspaper reader sees that Macy's is having a sale on coats and he or she goes to Macy's and buys one. This same model holds true for some traffic on the Web.
Search Engine Optimization
Another method of attracting visitors to your website is called Search Engine Optimization. This is different from traditional advertising, because you will have many new visitors who go directly to your site after entering specific key words in their search engine (usually Google). GoNOMAD offers this service to travel related businesses.
GoNOMAD is in Good Company
Look at the ads on this page, the large display ads are served by our advertising agency, the Travel Ad Network. This network of more than 50 large and mid-sized travel websites publishes millions of pageviews of ads, and GoNOMAD has been with them since the very beginning.
If you want to judge whether GoNOMAD is a good place for your company to advertise, consider the companies who already advertise: Swiss Tourism, Air New Zealand, Mass Office of Tourism, Japan Airlines, La Quinta Hotels, Expedia, DK Eyewitness Guides, Palm Springs Tourism and dozens more.
They know we're a reliable source of top quality, fact filled information, and that's the travel market people are looking for. They want information, recently published news, and reports about where they might go for their next big trip.
RATES
Contact us (413/665-5070 EMAIL) to see how we can customize an advertising package to fit your advertising goals and budget. Here is a sample advertising package:
SAMPLE ADVERTISING PACKAGE:
1. Front page button - 128 pixel wide button on side of index page . We can create the button or use your creative or text ad. The cost $249 per month for six months. Guaranteed 2000+ page views per day.
2. Display advertising package. Select a country or topic, and we'll find you 5-10-or up to 20 pages with relevant content in which you can have your display ad published. Size is 300 x 250 will be placed prominently on the page. See ad above for exact size. Cost $750-2500 per six month depending on number of pages you select.
3.Sponsored article - We will write and set up your article based on information from travelers that you provide us. We'll do the interviewing, writing and creating just like one of our regular articles. View examples of sponsored articles here. You can use the article on your website as a "Press Room" section to show the public what the media is saying about you.
4. Newsletter Display Advertising - This includes photos and a short message about your travel business. The cost is $399. Here's an example. The newsletter contains short excerpts and photos from new stories on GoNOMAD. GoNOMAD's Newsletter is emailed to 13,000 opt-in recipients each month.
5. Text Links: Choose a page on our site that is relevant to your destination or subject for additional benefit. For example, if you have tours to Egypt, select a story about Egypt and we can add your text link ad to that page. We can also work up multipage ads if you take tours to many different destinations. Call or email us for a combination package rate.
6. Directory Listings - We publish four directories with over 54,000+ listings for study abroad, teaching jobs abroad, volunteering overseas, internships and language schools. All our updated daily, and are comprehensive and very user friendly. You can include your button on these targeted directories and the ad will appear on each searched page. Cost is $49 per month for six months on your choice of directory. Sample volunteering directory.
Partnerships
This year, GoNOMAD exhibited at the biggest travel show in the US, the New York Times Travel Show between February 29-March 2, 2008. It was held in Manhattan's Jacob Javits center, and we manned booth #1127. We have partnered with these folks because this is the finest and most prestigious travel event of the year, and there we hope to meet many travelers and tourism folks who will network with our staff and more than 30,000 show visitors. This is the kind of partnership that yields great exposure and benefits for anyone in the travel business.
 |
GoNOMAD.com is looking for win-win, strategic partnerships and opportunities to work together with like-minded organizations. Please contact us for more information. If you have a travel content website and would like to work with us, please contact us by email or phone.
For more information on advertising with GoNOMAD, contact Max Hartshorne
at the number below or via e-mail.
GoNOMAD.com
8C Sugarloaf St.
P.O. Box 4, South Deerfield, MA 01373.
413-665-5070 (USA), Fax 413-665-5006
Max Hartshorne
Editor/Owner |
|
