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Start Researching 2010 Travel at the New York Times Travel Show

Do you love to travel?  Do you wish you could have the best travel resources all in one place, right at your finger tips, to ask all your burning travel questions? If so, the perfect place for you is the seventh annual New York Times Travel Show presented by American Express at the Jacob K. Javits Convention Center in New York City, February 26-28, 2010.

During this show, roughly 500 exhibitors from 150 different countries will be there to answer your questions, give you travel deals and tips, as well as teach you how to promote your travel business. Even editor Max Hartshorne, from your favorite travel website,, will be there to present a workshop called Travel Writing 201.

This workshop will help travel writers learn how to get more readers through the use of online social networks such as Twitter, Facebook, and YouTube. Participants will learn some of the best ways to pitch stories and how to write the perfect query to travel editors. Joining Max will be GoNOMAD's Senior Travel Editor Kent E. St John and Julia Dimon, the host of Word Travels on Canadian TV and the editor of

Along with this useful workshop are several travel companies lining up to give consumers exclusive deals on trips all over the world. From American Express providing deals on cruises to card members to 50% off on-site booking for Summer Bay Resorts, there is bound to be a deal for every kind of traveler.

There will also be celebrations of culture and entertainment to keep the energy up while you’re browsing through each exhibit.

According to The New York Times Travel Show website, “six cultural stages on the show
floor will feature live performances from around the world and culinary presentations highlighting international foods and flavors. The stages will also be the hub for giveaways, contests and drawings.”

Examples include The Ballet Folklórico de México de Amalia Hernandez presented by Mexico Tourism Board, a poori tasting presented by India Tourism, and exotic encounters with the African continent offered by Busch Gardens Tampa Bay. More events can be found here.

In essence, this show has been tailored to nearly anyone who has a love for travel. Audrey Hendley, Vice President, Marketing & Strategic Partnerships, of American Express Travel says “24,000 attendees are expected to attend; the travel show has gained strength every year, and has become one of the largest travel shows in the country.”

American Express has sponsored the show for all seven years and continues to come back year after year. “The New York Times Travel Show is a great resource. With 150 nations being represented, there is so much to explore. Sample destinations, culture, cuisine, and education seminars allow New Yorkers to sample the world without leaving Manhattan.” Hendley enjoys interacting with customers and attending some of the seminars herself. “There are a lot of great speakers with a lot of useful information to take away.”

For people on the fence about attending, Hendley encourages travelers with this advice: “This is the best time to get travel deals and information from your own back yard. It’s an efficient way to do vacation planning in an energized environment. You get to pick up on great offers and incentives on site. Now is the best time to start thinking about your next vacation.”

In a press release presented by American Express, The New York Times Travel Show is described as “North America's premiere travel show attracting a unique global representation of the world’s leading tourism markets including Africa, Asia, Australia/South Pacific, Canada, the Caribbean, Europe, Mexico, Central America, South America and the United States.

At this year’s event, travel experts including Arthur and Pauline Frommer, Patricia Schultz, Stephanie Abrams and experts from the Travel Channel will take questions and offer tips in on-site seminars. Specialty travel Pavilions include those for Adventure Travel, Family Travel and Cruise Travel.”

The release also quotes Yasmin Namini, senior vice president, marketing and circulation, of The New York times saying “Each year, thousands of consumers come to the Javits Center for The Times’ annual Travel Show to enjoy the show and take advantage of the incredible offers and savings. With plenty of opportunities for booking trips, exclusive discounts and entertainment from around the world, the show has become a highly anticipated event for both consumers and the travel trade.”

Its popularity to all parties has become evident by looking at the Facebook and Twitter pages for The New York Times Travel Show.  Their Facebook Page currently has 632 fans, while their Twitter handle has 1,563 followers. Though the turn out at the actual event is much
higher, having a social networking presence allows consumers, sponsors, and exhibitors to comment and contribute their thoughts towards the event while also providing other useful information that may not be on the website.

On their Facebook fan page, they provide headshots of who they call “NYT Travel Show Talent”, including our own Hartshorne, to give attendees an idea of who they will meet. They also provide pictures from the 2009 show, so those who have not attended a show yet can know what to expect.

Facebook users come to sing their praises about the event, such as Valerie Josephs who comments, “This will be my 4th Year attending and I wouldn't miss it for the world. It's travel networking at its "BEST"! Not to mention all the free International gifts I receive to distribute to my traveling customers.” 

Having these fan pages allows past event goers to both self promote their business, while also providing testimonies for newcomers.  Hartshorne posted on Monday, January 25 to shout out, “Learn some new tricks from travel editors and tv personality Julia Dimon at the show Sat. February 27.”

Twitter also has a lot of users talking about #NYTTravelShow by praising and promoting it. User MonicaRozenfeld who describes herself as a “Sweetheart Journalist” says “I will definitely be going to this @NYTTravelShow: Buying tix right now.”

In other words, it is a great idea to get tickets to this event; you have past attendees and professionals to prove it.  So grab a friend, preferably a travel buddy, and come see this event that everyone’s excited about. You’re bound to walk away with an abundance of useful information, fun giveaways, and hopefully a booked trip to your dream destination!

Emily Grund is an Editorial Assistant at GoNOMAD in our South Deerfield offices.

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